creative professional posing on a well lit staircase with her arms crossed over her knees. She has a snake tattoo on her lower calf and an adventurous mountain tattoo on her upper thigh

XOXO

Amy

My work is all about storytelling—whether through branding, web design, or photography, my goal is to create something that feels seamless, intentional, and true to you.

I’ve never been one to fit neatly into a box. As an American-born Chinese creative who grew up in Idaho, I’ve learned to embrace both sides of my world—the deep roots of my heritage and the rugged charm of cowboy boots and honky-tonks. That journey of self-discovery has shaped everything I do. Because the truth is, you don’t have to choose just one path, one identity, or one way of showing up in the world.

Every day is a chance to create something meaningful on your own terms. My advice? Lean into what fuels you, embrace what makes you different, and build something that reflects who you truly are, unapologetically.

Right now, my soul is searching for others like me—those who feel an undeniable itch to explore their true selves and translate that authenticity into their brand, business, and memories.

Whether you’re here for branding, web design, photography, or all of the above, intention and collaboration are key. If you’re ready to dive deep, let’s begin!

Design services

Photography services

I'M READY

Creative branding and web designer in a minimalist white dress bending down to pet her curly-haired dog in a bright, neutral-toned room.

Rooted in intention, shaped by experience, designed to feel like home.

I’m just a girl from Idaho who always felt destined for more than the traditional route of college degrees and corporate careers. I could never shake the feeling that something was missing.

So, I explored. I jumped from one thing to the next, searching for what truly lit me up. And no matter where I landed, I always found my way back to creating—designing, photographing, piecing together stories in a way that felt right. From late-night laptop sessions to deep dives into Tumblr-era inspiration boards, digital art and media have always been my playground.

What I didn’t realize then was that every creative experiment, every pivot, was leading me here—to a business that represents everything I once thought was out of reach: independence, creativity, confidence, and a sense of purpose.

Design and photography gave me something bigger than a career—they gave me a way to matter to myself. They became the bridge between who I was and who I wanted to be. And now, they allow me to do the same for others—to create work that helps people see themselves clearly, to build brands that feel right, and to tell stories that reflect who you truly are.

Because at the end of the day, making a difference isn’t about changing the whole world. It’s about creating something that matters—to you and the people who get it.

Design portfolio

Photo albums

Reach out

The Philosophy

I draw inspiration from the wabi-sabi philosophy, embracing authenticity, simplicity, and the beauty of imperfection and impermanence. Whether through design or photography, my work is rooted in capturing the essence of your story in a way that feels timeless and deeply personal. I believe in honoring the unique details that make each moment and brand truly unforgettable.

Embracing imperfection, creating with purpose.

The Approach

My process is collaborative and intentional, ensuring that every decision reflects your vision and resonates with those you want to reach. By blending creative intuition with thoughtful strategy, I craft work that feels as meaningful as it is visually compelling. From capturing fleeting moments to building enduring brands, I aim to create connections that stand the test of time.