Oil & Wine Films
Crafting a Cinematic Brand Identity for a Los Angeles Wedding Videography Team
For a wedding videography team based in Los Angeles, Logan & Priscilla’s films evoke cinematic vibes, natural contrasts, and a filmy aesthetic. Their ability to capture weddings with such a deep sense of emotion and artistry required a brand identity that mirrors this cinematic experience. When designing their brand, we focused on creating an identity that is not only emotive and harmonious but also visually memorable.
A Cinematic and Emotive Identity
At the heart of their wedding films is the blend of cinematic storytelling and raw, emotive moments. Their work goes beyond simply documenting events—it captures the subtle yet powerful emotions that define a couple’s wedding day. The cinematic feel of their films, with sweeping shots and carefully crafted sequences, needed to be reflected in their brand identity.
The logo design plays a significant role in capturing this essence. We incorporated a custom monogram that symbolizes the harmony between oil and wine—two elements that represent both richness and fluidity. Much like oil and wine, which contrast yet complement each other beautifully, this monogram signifies the way in which their films balance emotion and artistry. Oil, with its smooth texture, represents the fluid, natural flow of their storytelling, while wine symbolizes richness, depth, and celebration. Together, they mirror the dynamic between the couple’s love story and the videography team’s ability to create harmonious films.
Natural Contrasts and Filmy Aesthetics
This videography team is known for its use of natural contrasts in lighting, color, and composition. Their films feature soft, warm tones that give them a timeless, filmy aesthetic. To reflect this, their brand identity incorporates earthy tones, such as warm neutrals and soft blacks, to complement their visual style. This combination of colors not only reflects the contrast in their work but also the richness and depth that their films evoke.
The monogram design further ties into the theme of natural contrasts, with bold, clean lines that signify the modern, editorial quality of their films, paired with softer, organic shapes that reflect the emotional, raw moments they capture. This balance creates a brand that feels both sophisticated and approachable, just like their films.
The Harmony of Weddings and Videography
Weddings, much like oil and wine, are a blend of rich emotions and fluid moments. There’s a natural rhythm to a wedding day—a balance between the joy of celebration and the intimacy of the couple’s personal moments. In the same way, this videography team’s films are harmonious, weaving together all the elements of the day in a way that feels effortless and deeply personal.
Their brand identity communicates this balance, creating a sense of luxury and warmth that resonates with their target audience. The monogram not only symbolizes their unique approach to videography but also speaks to the larger theme of harmony—both in their work and in the weddings they film.