Alysa Smith Photography
Alysa is a wedding and lifestyle photographer based out of Columbia, South Carolina. Together we crafted a timeless brand identity encapsulating her deeply rooted love for all things sophisticated, nostalgic, vintage, and natural. Each element of the brand, from the logo to the color palette, was designed to reflect these qualities and highlight Alysa’s unique style and approach.
The logo features a thin serif typeface paired with an elegant and romantic script font. The serif font brings a sense of refinement and sophistication, while the script font adds a personal, romantic feel—perfect for a wedding photographer. This combination perfectly captures Alysa’s ability to bring both professionalism and warmth to her work. The thin serif also gives a vintage aesthetic, aligning with her passion for all things nostalgic and vintage.
Her photography style is rooted in capturing moments that feel natural and authentic. These qualities influenced every aspect of the brand, from the color palette to the imagery used in her web design. Earthy tones and minimalistic design elements were chosen to reflect her natural approach to photography, creating a brand that feels organic and inviting.
This brand identity is not only a reflection of the photographer’s style but also the location she calls home—Columbia, South Carolina. Known for its rich history and Southern charm, Columbia provided the perfect backdrop for a nostalgic and vintage brand. Her photography and branding work together to give clients a sense of timeless elegance, whether she’s shooting a wedding in a historic Southern venue or capturing candid moments in natural outdoor settings.
The final brand identity blends the vintage and nostalgic elements of her photography with a sophisticated and polished design. The combination of fonts, colors, and imagery creates a brand that feels not only professional but also deeply personal, allowing her to attract clients who value the authentic, candid moments she captures so effortlessly.