Bash + Wild
Creating a One-of-a-Kind Brand Identity for a Children’s Loungewear Company
Designing the brand identity for this family-owned children’s loungewear company was a journey in combining style, comfort, and family values into something truly unique. Inspired by the trendy and modern aesthetic of Zara Kids, Bash + Wild delivers bold, captivating, and retro-inspired loungewear that resonates with younger parents seeking both high-quality materials and stylish designs for their children.
To ensure the online presence matched the company’s vision, we took a basic Shopify theme and transformed it into a custom, one-of-a-kind experience that perfectly aligned with the brand’s identity.
A Retro Yet Bold Aesthetic for Modern Families
At the heart of this loungewear company is a commitment to providing trendy, bold, and retro-inspired designs for children. The brand is not afraid to take risks with its bold aesthetic, using neutral tones, sage greens, and dark browns to create a warm, inviting atmosphere that appeals to both children and their fashion-conscious parents. This retro vibe adds a layer of nostalgia, evoking timeless styles while maintaining a fresh, contemporary edge.
Transforming a Basic Shopify Theme into a Custom Online Experience
The challenge was to create a digital shopping experience that felt as unique as the brand itself. Using a standard Shopify theme as a foundation, we completely transformed it to match the company’s one-of-a-kind identity. The goal was to take this basic theme and create something that not only looked and felt on-brand but also offered an elevated user experience that reflected Bash + Wild’s commitment to quality and style.
We customized every aspect of the theme to align with the brand’s key characteristics: trendy, family-oriented, and bold. From the color palette—with its earthy neutrals, sage green accents, and rich dark browns—to the typography and imagery, every element of the site was tailored to give visitors an immersive brand experience. The result is an e-commerce platform that feels high-end yet welcoming, much like the brand’s products themselves.
Family-Oriented and Cozy Loungewear
As a family-owned business, this loungewear company holds strong family values at its core. Their collection of sleepwear and loungewear for children is not just about looking good—it’s about offering everyday comfort that lasts. Parents can trust that each piece, whether for playtime or bedtime, is made with their child’s comfort in mind.
By blending retro-inspired design elements with soft, cozy fabrics, the brand creates clothing that is both fashionable and functional. It caters to parents who want their children to look stylish without sacrificing comfort. The trendy designs combined with high-quality craftsmanship make this loungewear perfect for parents looking for versatile, stylish options for their little ones.
Why a Strong Brand Identity Matters in Children’s Fashion
In a competitive market like children’s clothing, having a strong and memorable brand identity is essential for standing out. Bash + Wild’s new branding and custom Shopify site give it an edge, communicating to parents that this is more than just another children’s clothing brand. With a focus on trendy, bold, and captivating styles, the brand offers cozy loungewear with high-quality materials, all while maintaining a family-friendly feel.