Arbor Floral
Designing a Unique Brand Identity for Luxury Wedding Florists
In the world of luxury weddings, florals are one of the most essential elements in creating an unforgettable atmosphere. Arbor Floral specializes in unique, eclectic designs with a touch of Victorian inspiration, and having a brand identity that reflects their artistry is key to attracting the right clientele.
Blending Eclectic and Victorian Elements for a Modern Floral Brand
For a wedding florist with a blend of modern, eclectic, and Victorian influences, Arbor Floral’s brand evokes a sense of opulence while also feeling fresh and unique. To strike this balance, we created a brand strategy that combines intricate, vintage details with clean, modern design elements. Think of a beautiful juxtaposition between ornate, floral motifs inspired by the Victorian era and sleek, contemporary typography or minimalist layouts.
Arbor Floral conveys creativity and sophistication, while also feeling uplifting and inviting. This can be achieved through a rich color palette—deep emeralds, soft tones, and hints of crimson red can invoke the romanticism of Victorian florals, while bright, modern pops of color bring in an element of excitement and freshness.
Crafting a Timeless yet Eclectic Identity
Arbor' Floral’s visual identity is both timeless and distinctive. The feel is luxurious and high-end, yet approachable and full of personality. For florists, this often means a mix of organic shapes, lush visuals, and a brand story that speaks to your unique creative process.
Why a Strong Brand Matters for Florists
Arbor Floral’s floral arrangements are works of art, and the brand works to reflect that level of luxury and creativity. With a well-designed brand identity, they are able to visually communicate their style, values, and expertise, ensuring that clients instantly recognize the quality and artistry they bring to weddings.